Google now supports Connected Apps in Gemini and Search: Here's what that means
· 3 min read
On October 28, Google launched a preview of its Connected Apps Platform. This means that developers can now submit their MCP servers (connectors), or an Android app with AppFunctions, for inclusion in both the Gemini app and, notably, in Google Search results.
This is a big expansion of Connected Apps. A subset of partners are live now, and Google plans to open the platform in phases. Sign-up and docs are at developers.google.com/connected-apps.
Which apps work in Google Search today?
Five apps work in AI Mode today, in the US and in English, according to Google's Search help page:
Instacart,
Canva, YouTube Music, Yahoo Fantasy Football and Sleeper Fantasy Football.
Google says
Adobe, Experian, Localiza and
Peloton come to Search "in the coming weeks," and Calm will launch in Search and Gemini.
Connectors in AI chat tools are now common (Gemini is late to the party), but MCP in Google Search is novel and very interesting for marketers.
In AI Mode, people often don't name an app. They ask for "a grocery cart for this banana bread recipe," and Google offers an app that can do it. ChatGPT and Claude also support dynamic discovery of apps, but Google Search sees much more traffic, and we don't yet know how Google will choose between two grocery apps.
Which apps work in Gemini today?
Google's Gemini availability table lists 86 Connected Apps. Of these, 14 are Google's own (such as Google Workspace and Google Photos) and 18 are phone makers' apps (such as Samsung Notes and Xiaomi Calendar). The other 54 come from other companies. Links go to each app's connector page in our directory, where it has one.
| Category | Apps |
|---|---|
| Work tools | |
| Events and travel | |
| Design and websites | |
| Home services | |
| Homes for rent and sale | |
| Health, fitness and money | Experian, |
| Meeting notes | |
| Music | iHeartRadio, Pandora, |
| Groceries and messages |
Most of them work only in the US and in English. Six are for Brazil only (in Portuguese), and six are for India only, including five Zoho apps.
Each app gets a page in Gemini's Connected Apps settings with a description, a list of what "Gemini can" do with it, three sample prompts and a category. This is very similar to the listings we already see in ChatGPT and Claude.
Why do work and personal accounts get different apps?
Google splits Connected Apps by the type of Google account you sign in with. In the Gemini table, 51 of the 54 apps from other companies say "Personal Google Account only." Only GitHub, Monday.com and WhatsApp also work with work or school accounts.
Work accounts get a different set, through Gemini in Google Workspace. In September, Google added
Asana,
Atlassian Rovo,
HubSpot,
Mailchimp,
QuickBooks,
Monday and
Salesforce. They are on by default, and admins control them for their organization.
This split doesn't totally make sense today. Linear, Shopify, Xero and Zoho CRM are work tools, but in Gemini they work only with personal accounts. This seems likely to change over time, or we'll at least see more cross-listing between work and personal.
So, what should you do?
If you already have an MCP server for ChatGPT or Claude, it makes sense to apply for the preview now. The first step is to create a Google Play Console developer account, and you need to be an admin on it.
Methodology
App counts come from Google's Gemini availability table and Search help page, read on October 28, 2026. We sorted the 54 apps from other companies into categories ourselves.
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