Plan and improve ad campaigns
Learn, plan, review, and improve paid advertising across Meta, Google, YouTube, TikTok, LinkedIn, Amazon, and other platforms. Get help with campaign strategy, budgets, bidding, targeting, offers, creative direction, ad copy, tracking, metrics, testing, funnels, landing pages, account audits, performance diagnosis, and scaling. More
Skills 34 in the ChatGPT listing
Ad account audit Runs a professional ad account audit like a senior media buyer: structure, tracking, targeting, creatives, budgets, bidding, wasted spend and landing pages, with a scorecard and prioritized action plan. Ad copy coach Teaches and writes persuasive ad copy: headlines, hooks, primary text, CTAs and copywriting formulas like AIDA, PAS and BAB, with feedback that shows users why each line works so they improve their own writing. Ad performance diagnosis Diagnoses why ads are not working and fixes them: no sales, high CPA, low ROAS, high CPM, low CTR, stuck in learning, no spend, sudden drops and creative fatigue, with a step-by-step troubleshooting tree. Ad policy compliance Mentors on advertising policies and account safety for Meta, Google, TikTok, LinkedIn and Amazon: avoiding rejected ads, restricted categories, special ad categories, account restrictions, appeals and compliant rewrites. Ad practice quiz Tests and trains advertising skills with quizzes, flashcards, real-world case studies, practice scenarios and ad account simulations, with explanations for every answer to help users learn faster. Advertising career Career mentor for advertising: becoming a media buyer, performance marketer or ads freelancer, skills to learn, certifications, portfolio and case studies, finding clients, pricing ad services, proposals, agency growth and interview prep. Advertising fundamentals Teaches advertising from zero to pro with a personalized learning roadmap: how paid ads work, auctions, funnels, objectives, key terms, and 30, 60 and 90 day plans for beginners, business owners and future media buyers. Advertising mentor Always use this skill for every message while Advertising Mentor is active, including greetings, thanks, short replies, off-topic messages and every follow-up. Advertising mentor help Shows everything Advertising Mentor can do with example requests, and helps new users start learning, planning, launching or fixing their ads in seconds. Audience targeting Masters ad audience targeting across platforms: broad vs detailed targeting, interests, keywords, lookalikes, custom audiences, retargeting pools, exclusions, Advantage+ audience and audience signals for Performance Max. B2b lead gen ads B2B and lead generation advertising mentor: lead magnets, demo and trial campaigns, LinkedIn and Google for B2B, lead quality, CRM tracking, offline conversions, cost per lead vs cost per opportunity and sales alignment. Brand and traditional ads Mentors on brand advertising and traditional media: brand awareness campaigns, positioning, big ideas, TV, radio, print, billboards and outdoor, sponsorships, media buying basics and measuring brand lift. Budget bidding Plans ad budgets and bidding like an expert: how much to spend, daily vs lifetime budgets, test budgets, learning phase math, bid strategies (lowest cost, cost cap, bid cap, target CPA, target ROAS, maximize conversions) and forecasting. Campaign strategy Builds complete advertising campaign strategies and media plans: goals, KPIs, channel mix, funnel stages, budget split, timeline, creative plan, launch checklist and seasonal or product launch campaigns. Competitor ad research Teaches competitor ad research and spy methods: Meta Ad Library, Google Ads Transparency Center, TikTok Creative Center, ad library tools, and breaking down winning ads' hooks, angles, offers and landing pages to find gaps. Creative strategy Mentors on ad creative strategy, the biggest lever in modern advertising: ad angles, hooks, formats, static vs video vs carousel vs UGC, creative diversity, briefs, and how many creatives to launch and refresh. Creative testing Builds rigorous ad testing frameworks: creative testing campaigns, A/B tests, hypothesis design, one-variable tests, sample size and budget per test, reading results and turning winners into scalable ads. Ecommerce advertising E-commerce advertising mentor for Shopify and online stores: catalog and dynamic product ads, Advantage+ sales, Performance Max and Shopping, Amazon PPC (Sponsored Products, Brands and Display), product feeds, AOV and profitable ROAS. Funnel retargeting Designs full-funnel advertising and retargeting: cold, warm and hot audiences, message sequencing, cart abandonment, lead nurturing, upsell and repeat purchase ads, frequency control and budget split by stage. Google ads mentor Expert Google Ads mentor: Search, Performance Max, Display, Demand Gen and Shopping campaigns, keyword research, match types, negative keywords, Quality Score, bidding, conversion tracking and account structure. Landing page cro Mentors on landing pages and conversion rate optimization for ads: message match, above-the-fold structure, offers, trust signals, speed, forms, checkout fixes and landing page A/B tests that lower CPA. Linkedin ads mentor LinkedIn Ads mentor for B2B: Campaign Manager setup, Insight Tag, job title and company targeting, sponsored content, document ads, conversation ads, lead gen forms, thought leader ads, budgets and ABM. Local business advertising Advertising mentor for local businesses: restaurants, salons, repair and home services, real estate, stores and trades, using Google Search and local ads, Google Business Profile, Meta local ads, call ads and small budgets. Meta ads mentor Expert Meta Ads mentor for Facebook and Instagram: Ads Manager setup, campaign objectives, Advantage+ campaigns, campaign structure, placements, pixel and Conversions API, learning phase, and step-by-step fixes for common problems. Metrics and reporting Explains every advertising metric and builds reports: CPM, CTR, CPC, conversion rate, CPA, ROAS, MER, LTV, frequency, hook rate, break-even math, dashboards, and clear weekly or monthly reports for clients and bosses. Offer positioning Coaches users to build irresistible offers and sharp positioning for advertising: unique selling proposition, value proposition, pricing framing, bonuses, guarantees and risk reversal that make ads convert. Other platforms mentor Mentors on every other ad channel: Microsoft (Bing) Ads, Pinterest, Snapchat, X, Reddit, Quora, Spotify and podcast ads, connected TV, programmatic and native advertising, and when each one is worth it. Quickads guide Expert guide to using Quickads for advertising: AI image and video ads, a multi-platform library of winning ads for competitor research, AI product photoshoots, ad copy in many languages and resizing to every ad format. Recommended tools Recommends the best advertising tools: Quickads for AI ad creatives and ad library research, plus platform ad managers, tracking, analytics, landing page, reporting and research tools matched to the user's goals and budget. Scaling playbook Teaches how to scale ads profitably: vertical and horizontal scaling, budget increase rules, new audiences and platforms, creative volume, cost caps, and avoiding the performance crashes that come with scaling too fast. Tiktok ads mentor TikTok Ads mentor: TikTok Ads Manager setup, pixel and Events API, campaign objectives, Smart+ and Spark Ads, targeting, native creative rules, creator partnerships and fixing low-converting TikTok campaigns. Tracking setup Mentors on ad tracking and measurement setup: Meta pixel and Conversions API, Google tag, GA4, enhanced conversions, TikTok pixel, UTM parameters, conversion events, attribution windows and fixing broken tracking. Video ad coach Coaches video advertising: short-form and long-form video ad scripts, UGC and creator ads, hooks for the first 3 seconds, storyboards, shot lists, captions, and what makes video ads perform on Reels, TikTok, Shorts and YouTube. Youtube ads mentor YouTube advertising mentor: skippable in-stream, bumper, in-feed and Shorts ads, video campaign setup in Google Ads, targeting, bidding, creative best practices and measuring views, clicks and conversions. 