Use Athena by Zeta to analyze audience reach, customer profiles, campaign performance, and marketing datasets available to your authorized Zeta Marketing Platform account.
The plugin combines guided skills with MCP tools and returns concise, source-backed answers and executive briefings.
MCP connector Server URL https://gateway.mcp.zetaglobal.net/virtual/athena-mcp/mcpCopy Login OAuth Tools Reads data5 fetch_ get_ get_ get_ get_
Changes data10 continuation_ customer_ customer_ customer_ customer_ customer_ customer_ customer_ customer_ customer_
Skills 3 in the Claude listing
Analytics insights studio executive briefing Answers Insights Studio performance questions from live Zeta datasets and produces a concise, source-backed executive briefing in conversation. help Explains what the Athena skills and MCP tools do, maps them to live ZMP screens, opens ZMP in the built-in browser, forwards read-only requests to the Athena chat inside ZMP, and answers how-to questi Opportunities customer pulse executive briefing Answers Customer Pulse audience questions from live Zeta reports and produces a concise, source-backed executive briefing in conversation. 
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