BFCM Planner

Holiday sale plans for stores

Tell it what your store sells and whatever numbers you know, and get a holiday plan: this year's key dates and when to start the sale, how to pace ad spend from October through December, what offer to run and what to keep full price, creative and email prep, and a readiness checklist, with the question to check each call against your own history. Budget splits are starting points to adjust, not benchmarks.

What you can ask

Plan Black Friday for my skincare brand
Example path

MCP connector

Server URL: https://bfcm.mcp.sumdigital.com/bfcm/mcp
Login: None
Protocol: MCP 2025-11-25
Instructions: Use when an ecommerce or DTC brand owner asks how to plan Black Friday / Cyber Monday or the holiday season: dates, sale timing, how to pace ad spend, what offer to run, creative and email prep. Ask only for what you don't already know; every input except the category has a sensible default. Budget splits are starting points to adjust, not benchmarks -- present them that way. Use for a single tactic question.

Tools

Reads data2

Skills

None in the store listings or on the server