Joy Cork

Winery email intelligence

Joy Cork helps winery marketing staff and the agencies that work for wineries plan, write and check their customer emails, using an archive of real winery marketing email. Joy Cork signs up for hundreds of wineries' email lists the way a member of the public would, cleans each email of anything that would identify a recipient, and labels it: what kind of email it is (an event invitation, a new release, a club note, a newsletter), the occasion it builds around, its offer types and urgency, how it opens and what sections it has, and what its pictures show. More