Senior Google Ads advice
Answers to Google Ads questions the way a senior paid search manager gives them: the verdict first, the numbers that decide it, the next action, and what would change the answer. No generic checklists.
Skills 10 in the ChatGPT listing
Account quick audit Run a quick, prioritized audit of a Google Ads account from screenshots and report exports the user shares. Auction insights Read a Google Ads auction insights export to see which competitors gained or lost share, who is new, and who ranks above you, and connect it to CPC and impression share changes. Bid targets Set Google Ads target CPA or target ROAS from unit economics instead of past results. Budget pacing Check Google Ads monthly budget pacing from a daily cost export. Change history review Review a Google Ads change history export to find the changes that explain a performance shift and the risky ones, such as target changes inside the calibration window, large budget swings, bid strategy changes, auto-applied recommendations and edits to conversion goals, networks or locations. No bs ppc Answer Google Ads and paid search questions the way a senior PPC manager who cares about the client's money would. Performance triage Explain why Google Ads performance changed between two periods from a report export. Quality score review Analyze Google Ads Quality Score from a keyword export, weighted by spend, and find which component (expected CTR, ad relevance, landing page experience) costs the most and where to fix it. Rsa review Write or review Google Ads responsive search ads (headlines, descriptions, paths). Search terms cleanup Find wasted spend in a Google Ads search terms report and propose negative keywords safely. 
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