Pilot

What you can ask

• Where did my Google Ads and Meta campaigns spend money without conversions last month?Copy

  Example path google_analytics_list_google_ads_links→google_analytics_get_google_ads_link · Budget pacing check skill

• Compare spend, conversions and ROAS across Google Ads and Meta for the last 30 days.
• Which Search Console queries brought my site the most clicks last month?

MCP connector

Server URL

https://app.pilot.braike.com/mcpCopy

Login

OAuth

Tools

Skills

12 in the ChatGPT listing

• Anomaly detectionScans the ad accounts of a workspace for anomalies through the Pilot MCP server: data gaps, spend spikes or drops, campaigns spending without results, budgets capped or idle, account issues and sudden changes in site traffic, and returns a short alert list ranked by urgency.
• Budget pacing checkChecks advertising budgets and spend pacing through the Pilot MCP server: campaigns capped by their budget, budgets left idle, spend so far this month, daily spend trends and the projected effect of a budget change, across Google Ads and Meta Ads.
• Client meeting prepPrepares a client meeting brief through the Pilot MCP server: results for the period across Google Ads, Meta Ads and Google Analytics 4, what worked and what did not, budget status, concentration risk and the recommendations to discuss, written for an account manager to present.
• Conversion tracking checkChecks conversion tracking across platforms through the Pilot MCP server: Google Ads conversion actions and their settings, value rules, Meta pixels and their activity, GA4 key events and the link between GA4 and Google Ads, then compares the volumes each source reports and flags gaps.
• Ga4 conversions and channelsAnalyzes Google Analytics 4 conversions and acquisition channels through the Pilot MCP server: which channels bring sessions and key events, how they change over time, which key events are configured, and where users drop in a funnel.
• Google ads account auditAudits a Google Ads account in read-only mode through the Pilot MCP server: structure, spend without conversions, search terms, bidding, conversion tracking, ad strength, recommendations and recent changes, then returns a prioritized findings report.
• Meta ads creative auditAudits Meta Ads creatives and audiences through the Pilot MCP server: best and worst ads, creative fatigue, ad sets with too little volume to judge, audience setup and account issues, then returns what to refresh, keep or stop for a person to apply.
• Performance drop diagnosisDiagnoses a drop in advertising performance through the Pilot MCP server: checks data freshness first, locates the drop by platform and campaign, then looks for the cause in recent changes, auction pressure, search terms, delivery issues, rejected ads and site traffic.
• Period comparisonCompares two periods across ad platforms and analytics through the Pilot MCP server: spend, results and ratios for Google Ads and Meta Ads, sessions and key events in Google Analytics 4, clicks in Search Console, with the change for each and its main drivers.
• Search console analysisAnalyzes Google Search Console data through the Pilot MCP server: queries and pages that gain or lose clicks, pages competing for the same query (cannibalization), click-through rate against position, indexing status of key URLs and sitemaps.
• Search terms analysisAnalyzes Google Ads search terms through the Pilot MCP server: queries that spend without converting, irrelevant intents, terms already excluded, and new keyword candidates, then proposes negative keywords and keyword additions for a person to apply.
• Weekly performance reportBuilds a weekly multi-platform advertising report through the Pilot MCP server: consolidated spend and results across Google Ads and Meta Ads, week-over-week changes, budget pacing and the traffic seen in Google Analytics 4.