Turn a creative brief into a sectioned shot list, search Recharm's library for matching footage on each section, review the results visually, and produce a final brief with picks.
MCP connector Server URL https://mcp.recharm.com/mcpCopy Login OAuth Skills 17 in the Claude listing
Aspire tone brief Build a Recharm footage brief for an ad anchored in an optimistic purchasing emotion — show the prospect already thriving, not suffering from a problem. Authority ad brief Build a Recharm footage brief for an AUTHORITY ad — borrow the credibility of experts, credentials, science, or institutions so the viewer defers to trusted judgment instead of evaluating from scratch Brief creator Turn an end-to-end video creative brief into a sectioned shot list, search the user's Recharm clip library for footage that fits each section using label-based filters, and produce a final creative br Commitment consistency ad brief Build a Recharm footage brief for a COMMITMENT & CONSISTENCY ad — open by surfacing an identity or goal the viewer has already claimed ('you said this was your year'), stack small yeses, then position Creator finder Identify which creator (on-camera talent) in a Recharm clip library is the best fit to front a given ad creative concept. Footage gap finder Analyze a creative input — an ad concept, creative brief, ad transcript, script, or even a rough idea — and find which shot types are MISSING from the user's Recharm clip library. Herd psychology brief Build a Recharm footage brief for a HERD PSYCHOLOGY ad — open with a FOMO or social-proof hook ("Why is everyone switching to X?", "Am I the only one who hasn't tried this?"), then ride the bandwagon Hook explorer Build a 10-hook creative brief for a brand by selecting diverse hook archetypes from a curated template bank, filling them in specifically for the brand, pairing each hook with matching Recharm b-roll Liking ad brief Build a Recharm footage brief for a LIKING ad — fronted by warmth, relatability, candor, and similarity, so the viewer buys because the ad feels like a recommendation from someone they'd be friends wi Problem aware ad brief Build a Recharm footage brief for a PROBLEM-AWARE ad — call out the problem, then sell the fix. Reciprocity ad brief Build a Recharm footage brief for a RECIPROCITY ad — give the viewer real value up front (a tip, a hack, a demo, an act of generosity), then let the product pitch land as a fair return of the favor. Scarcity ad brief Build a Recharm footage brief for a SCARCITY ad — built on limited supply, limited time, or exclusivity: what's rare is wanted, and what's about to run out gets bought now. Social proof ad brief Build a Recharm footage brief for a SOCIAL PROOF ad — lead with hard evidence of other people's approval: review counts, star ratings, testimonials, UGC, sold-out stats, third-party awards. Solution aware ad brief Build a Recharm footage brief for a SOLUTION-AWARE ad — lead with the product, win on proof and differentiation. Uber ad brief Build a Recharm footage brief for an Uber-style ad — where the creative concept is set inside a rideshare and centers on the driver-passenger dynamic as the vehicle for storytelling about a product. Unaware ad brief Build a Recharm footage brief for an UNAWARE-market ad — symptom-led, educate-then-sell. Unity ad brief Build a Recharm footage brief for a UNITY ad — built on shared identity: not 'people like you use this' but 'this is ours; we made it for us.' Use whenever a user provides a brief, concept, or ad idea 