Analyze data, manage campaigns
Connect your AI to Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, LinkedIn Ads, Microsoft Advertising, GA4 and 200+ marketing data sources with Supermetrics — to both analyze your data and take action on your campaigns. Beyond reporting, you can create, edit and optimize campaigns on Google Ads, Meta, TikTok, LinkedIn, Microsoft Advertising, Snapchat and your AI Ads directly from chat — adjust budgets and bids, pause or enable campaigns, update targeting and manage creatives. More
MCP connector Server URL https://mcp.supermetrics.com/mcpCopy Login OAuth Tools Reads data10 accounts_ campaign_ data_ data_ field_ get_ get_ instagram_ marketing_ supermetrics_
Changes data3 contact_ manage_ manage_
Deletes or can't be undone3 creative_ manage_ manage_
Skills 14 in the ChatGPT listing
Ad Creative Performance Analyze ad creative from live data: ad fatigue (rising frequency, falling CTR), creative concept tests, winning hooks and formats, and refresh recommendations for Meta, TikTok, LinkedIn and Google ads. B2B Pipeline Analysis B2B demand gen analysis from live ad, GA4 and CRM data (HubSpot, Salesforce, Pipedrive): lead-gen efficiency, pipeline and revenue by channel, MQL-to-SQL by source, ABM engagement, and email plus paid funnels. Budget Pacing & Allocation Check ad budget pacing and plan reallocation from live data: month-to-date spend vs budget with a month-end forecast per channel, cross-channel ROAS benchmarking, and modelled budget shifts with diminishing returns. Campaign Management The shared safety rules and payload shape for writing advertising campaigns through the Supermetrics MCP server — read before write, created paused, approval levels, per-field targeting updates, checking write_status. Campaign Performance Review Review paid campaign performance from live data: week-over-week changes with causes and actions, a daily morning check (yesterday vs the 7-day average), and attribution differences between platforms. Ecommerce ROAS Analysis Ecommerce paid acquisition analysis from live ad and store data: blended and per-platform ROAS with day-of-week patterns, promo anomaly detection, SKU-level performance, new vs returning customer ROAS, AOV and basket composition, subscription retention cohorts and pre-promo planning. Event & Webinar ROI Field and event marketing analysis from live data: pre-event channel ROI, post-event geo-lift, event portfolio, event-driven pipeline, account engagement, webinar funnels and partner event ROI. Executive Marketing Report Leadership-level marketing reporting from live data: 90-day executive overviews, efficiency vs goals, CAC and LTV unit economics, annual planning and new-channel business cases, delivered as decks, memos or live Supermetrics Studio dashboards. Funnel & Tracking Audit Reconcile what ad platforms report with what GA4 and the CRM or store recorded, find tracking breaks, implausible CPAs and broken UTMs, and diagnose where traffic leaks between click and conversion. Get Started First-run onboarding for Supermetrics. Live Dashboards Plan, build and publish live, shareable marketing dashboards in Supermetrics Studio with manage_dashboards — pages that re-query the user's data on every view and can include campaign management actions. Marketing Data Queries How to query live marketing data through Supermetrics without failed queries — discovery, report types, field IDs, date ranges, filters and reading results — for Google Ads, Meta Ads, GA4, LinkedIn Ads, TikTok Ads, Microsoft Advertising, Instagram, Shopify, HubSpot, Search Console and every other connected source. SEO & Content Performance Content and SEO analysis from live data: Search Console and organic performance, content-to-conversion attribution, paid promotion of content, newsletters, video and content gaps. Wasted Spend Audit Find wasted ad spend from live data: zero-conversion campaigns and ads, expensive CPAs, budget traps, Google and Microsoft search terms to negate, and the monthly saving. 
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