Synter

MCP connector

Server URL

https://mcp.syntermedia.aiCopy

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OAuth

Skills

52 in the Claude listing

• Ad copy generationWrite ad copy that fits the platform and passes policy — Google RSA headlines and descriptions, social primary text and hooks, and variations for testing.
• Ad policy complianceChecks ad creative and landing pages against platform advertising policies for Google, Meta, LinkedIn, TikTok, and Reddit.
• Anomaly detectorCatch spend spikes, CTR or conversion-rate drops, budget runaway, and metric outliers across campaigns, and set sane alert thresholds.
• attributionMeasure which platforms and touches actually drive conversions across channels, compare attribution views, and read assisted conversions and conversion paths.
• audienceReview existing audiences and plan account-specific targeting, exclusions, and targeting and list requirements.
• Audience expansion strategyExpand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms.
• Bid optimizationRecommend bid and bid-strategy changes from performance data — CPC targets, device and audience modifiers, and target CPA/ROAS moves.
• Campaign preflightPre-launch checks for an ad campaign — structure, conversion tracking, UTMs, geo targeting, negatives, budget, and schedule.
• Campaign structure auditorAudit a Google Ads account's structure — ad group focus, keyword duplication, match-type distribution, cross-campaign conflicts, and naming consistency.
• Competitor analysisResearch competitors' advertising — the creative they run, their angles and offers, and where they compete for the same auctions.
• connectConnect ad accounts and GA4 through the Synter browser flow and verify the selected workspace.
• Conversion trackingVerify available conversion and pixel diagnostics before launch; hand off tag changes to the account owner.
• Creative fatigue detectorDiagnose creative fatigue; refresh cadence; when to swap/rotate ads; frequency caps; CTR drop / CPM rise signals; per-platform creative lifespans.
• Creative testingStructure and read creative A/B tests across platforms — set up variants, decide when a result is real, and pick winners without fooling yourself on noise.
• daypartingAnalyze hour-of-day and day-of-week performance and set ad schedules and bid modifiers to spend when conversions happen.
• Executive reportingBuild C-suite and board ad reports — blended ROAS, month-over-month and year-over-year, pacing, and a plain-English narrative of what happened and what to do.
• First party data strategyBuild a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and planning how to use owned data for targeting.
• Geo integrity auditCheck intended geography against available campaign settings and delivery evidence; identify unverified targeting before launch.
• Google ads quality scoreDiagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank.
• Google shopping optimizerOptimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure.
• helpExplain the bundled skills, supported MCP tools, OAuth setup, and support options.
• Incrementality testingDesign and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions.
• Keyword researchFind high-intent, low-waste keywords for Search campaigns and add them to the right ad groups.
• Kill scale rulesDecide whether to kill or scale a campaign, ad set, or creative, with minimum-data guardrails and platform-safe budget-step limits.
• launchPlan and launch a cross-platform ad campaign — strategy, targeting, creative, budget, and preflight — then ship it on the user's approval.
• Linkedin ads targetingBuild LinkedIn Ads audiences with job title, seniority, and company targeting, ABM company lists, lookalikes, and lead gen form optimization.
• Media planBuild a full media plan — objective, channel mix, budget split, projected CPM/CPC/CPA, and a first test flight — before any campaign is built.
• Meta ads diagnosticsDiagnose Meta Ads delivery and performance problems — Learning Phase stalls, creative fatigue, audience overlap, CPM spikes, and Advantage+ vs manual structure.
• Mmm budget plannerPlan and reallocate budget across platforms by ROI, with revenue projections and shift scenarios.
• Negative keywordsMine and manage negative keywords from search-term reports to stop wasted spend, and detect match-type bleed and cross-campaign conflicts.
• optimizeImprove campaign performance — reallocate budget by ROAS, recommend bid changes for manual application, kill losers and scale winners, and catch anomalies across platforms.
• Performance max optimizerOptimize Google Ads Performance Max — asset group structure, asset performance labels, audience signals, search term insights, negatives, and channel allocation.
• Pixel capi auditorAudit client-side pixels and server-side Conversions API implementations across Meta, Google, TikTok, LinkedIn, Reddit, and Microsoft — setup, Event Match Quality, deduplication, and click-ID capture.
• Platform amazonAmazon Ads and Amazon DSP playbook — Sponsored Products/Brands/Display, ACOS/TACOS, retail readiness, and programmatic.
• Platform benchmarksGround channel-mix and budget-split decisions in typical CPM, CPC, and CPA ranges per platform, and set realistic performance expectations.
• Platform googleOperate Google Ads through Synter — read and build Search, Performance Max, Display, Demand Gen, and Video campaigns, with the right structure, match types, negatives, geo, and bid strategy.
• Platform linkedinOperate LinkedIn Ads through Synter — read and build B2B campaigns with job-title, company, and ABM targeting, the right ad format, and realistic CPL expectations.
• Platform metaOperate Meta (Facebook and Instagram) Ads through Synter — read and build campaigns with the right objective, ad-set structure, audiences, and creative, and handle the Learning Phase and creative fati
• Platform microsoftOperate Microsoft (Bing) Ads through Synter — read and build Search campaigns that mirror Google, with match types, negatives, geo, schedules, and budgets, plus the real Google-to-Microsoft difference
• Platform openaiOpenAI Ads playbook — campaign structure, appearances in AI answers, and aggregation levels.
• Platform redditReddit Ads playbook — community vs interest targeting, ad formats, tone, and moderation reality.
• Platform tiktokTikTok Ads playbook — campaign structure, objectives, Spark Ads, audiences, and native video creative.
• Platform xX (Twitter) Ads playbook — objectives, targeting, ad formats, and realistic expectations.
• Pre pause analysisFull-funnel check before pausing, cutting, or killing a paid campaign — confirm the problem is real and the platform has had enough time before stopping any spend.
• quickstartSign in through OAuth, confirm the workspace, and run a first report or campaign plan.
• replicateRebuild an existing campaign from one ad platform onto another — read the live structure on the source platform, map it to the target platform, and ship a matching campaign.
• reportBuild a cross-channel performance report — spend, conversions, CPA/ROAS, attribution, and an executive narrative.
• Retargeting sequence designerDesign multi-stage retargeting funnels with recency windows, sequential messaging, frequency caps, and exclusion lists across platforms.
• Roas calculatorCalculate ROAS, CPA, break-even, max CPC, and campaign profitability from real spend and revenue, and set realistic targets.
• Seasonal budget plannerPlan ad budgets around seasonal peaks — holiday scaling, CPM inflation, pre-season/peak/post-season phasing, and Smart Bidding seasonality adjustments.
• Utm builderBuild consistent, correctly structured UTM parameters for ad URLs so traffic shows up cleanly in analytics.
• Video ad scriptwriterWrite platform-specific video ad scripts with second-by-second timing marks — YouTube bumpers and pre-roll, TikTok native, Reels, and 30s narrative ads.