Your brand intelligence engine
Waldo helps users research brands, advertising, social conversations, trends, and captured workspace intelligence by combining specialized skills with external data and authenticated workspace context.
MCP connector Server URL https://mcp.waldo.fyi/strategyCopy Login OAuth Tools Reads data119 conversation_ execution_ execution_ execution_ facebook_ facebook_ facebook_ facebook_ facebook_ facebook_ facebook_ feed_ feed_ feed_ fetch_ fetch_ fetch_ fetch_ fetch_ get_ get_ get_ get_ get_ get_ get_ get_ get_ get_ get_ get_ get_ get_ get_ gwi_ gwi_ gwi_ image_ instagram_ instagram_ instagram_ instagram_ instagram_ instagram_ instagram_ instagram_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ linkedin_ list_ load_ meta_ read_ reddit_ reddit_ reddit_ reddit_ reddit_ reddit_ reddit_ scan_ search_ search_ search_ search_ search_ search_ search_ search_ search_ search_ search_ search_ search_ search_ search_ search_ select_ space_ tiktok_ tiktok_ tiktok_ tiktok_ tiktok_ tiktok_ tiktok_ twitter_ twitter_ twitter_ twitter_ twitter_ twitter_ twitter_ twitter_ workspace_ youtube_ youtube_ youtube_ youtube_ youtube_ youtube_ youtube_ youtube_ youtube_ youtube_ youtube_ youtube_
Changes data2 screenshot workspace_
Skills 6 in the ChatGPT listing
Ad intelligence Trigger when the user says "what ads is [brand] running", "show me [competitor] creatives", "how is [brand] advertising", "what's [brand] saying in ads", "compare ad strategies", "ad library", "find ads for [keyword]", or asks about competitor ads, paid media presence, ad creative, ad messaging, hook/value-prop comparisons, or regional campaign mapping on Meta/Google/LinkedIn — even without saying "ad". Archival knowledge Trigger when the user says "what insights do we have on [brand]", "show me brand mentions", "pull up our [feed type]", "any signals about [topic]", "what did we capture about [event]", "what feeds do we have", or references a brand space. Data analysis Trigger when the user says "crunch the numbers", "compare Q3 vs Q4", "what does this data show", "break down these numbers", "analyze this CSV", "build a pivot", "calculate growth rate", "find outliers", provides a data file, references workspace spreadsheets/reports, or pastes a table. Social intelligence Trigger when the user says "what are people saying about [brand]", "how is [brand] perceived", "sentiment on [X]", "what's the buzz around [X]", "how are people reacting to [X]", "show me TikToks of [product]", "is [brand] going viral", or asks about social sentiment, audience perception, audience overlap, creator/influencer activity, viral content, fan behavior, or reactions on Reddit/Instagram/TikTok/X/Facebook/LinkedIn/YouTube. Trends research Research what's trending — cultural shifts, emerging signals, viral hashtags, forward-looking patterns — by running social trending tools, the Waldo Trends database, and web search in parallel, then synthesizing by trend rather than by source. Web research Trigger when the user says "research [topic]", "deep dive on [X]", "compare [A] vs [B]", "audit [website]", "what does [brand] do", "draft a POV on [topic]", "summarize this PDF", "how does [competitor] position", or asks any open-ended brand/category/competitor question, persona simulation, or demographic breakdown. 
