IsPixelWorking checks the ad tracking on a web page and tells you what is broken and how to fix it.
Give your AI the page your ads point to. A Chrome browser in the EU visits it twice: once without touching the cookie banner, and once arriving as if from an ad, with cookies accepted and the main buttons clicked.
https://ispixelworking.com/mcpIsPixelWorking checks whether a web page's ad tracking works: its Meta, TikTok and OpenAI pixels (the Meta Pixel is the former Facebook Pixel), each with its own grade; there is no overall grade. A Chrome browser in the EU opens the page twice: once without touching the cookie banner, and once arriving from an ad (test click IDs) with cookies accepted and the main buttons clicked. It records what the page sends to ad platforms, never forwards it to them, never fills in forms and never buys anything. Other ad platforms it sees on the page (Google Ads, LinkedIn and others) are not graded yet.
Typical use: call with the landing page the ads point to (it waits up to about 40 seconds for the result), read the problems, then call for each problem with the site's platform. After the site owner deploys a fix, call again with recheck: true (allowed once the previous check is an hour old) to verify it.
A check usually takes 20 to 60 seconds; if returns while it is still running, call with the report id about 20 seconds later. Results of the last 24 hours are reused and cost nothing. New checks are limited per IP address and per day; with an API key from an IsPixelWorking account (header "Authorization: Bearer ipw_…") they count against the account's plan, and paid plans also get their monitored pages (list_monitored_pages, recheck_monitored_page, add_monitored_page). Findings describe technical behaviour, not legal compliance.
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