Persuasion Taxonomy

Persuasion Taxonomy helps you plan, write and check marketing copy: ads, landing pages, sales pages, emails, subject lines, headlines, social posts and video scripts.

It is built on one idea. Everyone who reads an ad, a page or an email is silently asking nine questions, from "Why am I even reading this?" to "Why should I act right now?" Copy persuades when it answers the questions its goal needs, truthfully, and the answers fit together.

What you can ask

Plan the copy around the nine questions, write it, then check it before you see it.
Example path

MCP connector

Server URL: https://taxonomy.coppica.com/mcp
Login: None
Protocol: MCP 2025-11-25
Instructions: This is the Persuasion Taxonomy, from Coppica. It gives you a working model of the reader, a catalog of 767 persuasion techniques documented from real advertising, a way to check copy before anyone sees it, and the math behind A/B tests.
The model of the reader is simple. Everyone who reads an ad, a page or an email is silently asking nine questions: Why am I even reading this? Is this written for me? How bad is my problem, really? Am I thinking about this correctly? Can I trust the claim? What does my life look like after? What's stopping me from saying yes? Why should I act right now? Do I like and trust who's speaking? Copy persuades when it answers the questions its goal needs, answers them truthfully, and the answers fit together. When one answer contradicts another, the reader feels that something is off and trusts everything else a little less.
The tools cover writing, reviewing and testing marketing copy, from ads and landing pages to emails, subject lines, social posts, headlines and scripts. plans a piece around the questions its goal needs, and reviews a draft against them. searches the catalog, and returns one technique in full. checks and compares headlines, hooks and subject lines, and checks claims and buttons. works back from what a funnel shows to the likely cause. sizes an A/B test, and reads its result.
Each technique comes with a link to its page, which shows the real examples behind it.

Tools

Reads data9

Skills

None in the store listings or on the server

What you can ask

Plan the copy around the nine questions, write it, then check it before you see it.

Example path

MCP connector

Server URL

https://taxonomy.coppica.com/mcp

None

Protocol

MCP 2025-11-25

Instructions

This is the Persuasion Taxonomy, from Coppica. It gives you a working model of the reader, a catalog of 767 persuasion techniques documented from real advertising, a way to check copy before anyone sees it, and the math behind A/B tests.

The model of the reader is simple. Everyone who reads an ad, a page or an email is silently asking nine questions: Why am I even reading this? Is this written for me? How bad is my problem, really? Am I thinking about this correctly? Can I trust the claim? What does my life look like after? What's stopping me from saying yes? Why should I act right now? Do I like and trust who's speaking? Copy persuades when it answers the questions its goal needs, answers them truthfully, and the answers fit together. When one answer contradicts another, the reader feels that something is off and trusts everything else a little less.

The tools cover writing, reviewing and testing marketing copy, from ads and landing pages to emails, subject lines, social posts, headlines and scripts. plans a piece around the questions its goal needs, and reviews a draft against them. searches the catalog, and returns one technique in full. checks and compares headlines, hooks and subject lines, and checks claims and buttons. works back from what a funnel shows to the likely cause. sizes an A/B test, and reads its result.

Each technique comes with a link to its page, which shows the real examples behind it.