Product Marketing Toolkit

Skills

8 in the Claude listing

• battlecardBuild a sales-facing competitive battlecard for one competitor: quick-reference comparison, when you'll meet them, why we win, trap-setting questions, objection handling, sales plays, and switcher str
• Claims proof auditAudit every claim in a piece of marketing or sales content: extract the claims, classify them, check each against the proof library and a validation checklist, and return a ship / fix / cut verdict pe
• Competitive intelResearch one or more competitors and produce a sourced Competitive Intel Brief: landscape summary, competitor profiles, positioning analysis, traps, proof gaps, and sales-ready takeaways, with every c
• Discovery questionsWrite discovery questions that surface real pain: SPIN-style situation, problem, implication and need-payoff questions, plus trap-setting questions against competitors, organized by segment, persona,
• Launch readinessPlan and score a product or feature launch: pick a launch tier, build a phased plan (T-60 to T+30), check readiness across messaging, enablement, support and measurement, and flag what's missing befor
• Messaging frameworkBuild layered, modular messaging: category/vision, problem, product value, and competitive differentiation, plus a pain-to-platform map, positioning statement, claims bank, and audience variations.
• Positioning reviewReview a homepage, pitch deck, launch doc, one-pager, or positioning statement the way a senior PMM would: score it on customer clarity, pain, differentiation, proof, and specificity, then return the
• Sales enablementTurn positioning and launch context into sales-ready assets: product playbook, one-pagers, talk tracks, FAQs, objection handling, demo scripts, and training plans, scaled to the launch tier.